The era of making content for content's sake is over.
In 2023 rights-holders and federations – in sport, in entertainment – should be making content that maximises rights and creates opportunities for revenue: either directly through brand partnership, platform monetisation or sales, or indirectly through growing consumer base and data.
Chimney Stack ideates, develops and deploys campaigns and content that drive awareness and mobilise audiences – to viewership, to sign-ups, to purchases. We create digital and social real estate where commercial partners can be seen, and brand affinity fostered.
We also run best-in-class paid media campaigns, and increasingly help build client capacity through training in any and all of the above.
We are forward-thinking, diligent and bespoke. And we'd love to hear about the business or campaign goals you're trying to achieve.
HOW WE CAN HELP
We've devised and delivered campaigns for some of the world's largest rightsholders, brands and charities - driving audience growth, data collection, sales and social change through unique creative execution and standout design.
While paid media often powers delivery, a campaign is only as good as its core idea: so a crisp identity, punchy call to action, and crystal clear pathway for users are musts.
Our starting point: your brand, business goals and offer. The end game: increased awareness, significant revenue, meaningful ROI.
Digital content can = money for your business.
But making it pay - really pay - can be a slog if you don't know how.
We've helped major content owners - and smaller ones - get set up for monetisation from content on platforms including YouTube, where the pathway to revenue is very real but sometimes rather bumpy.
From content strategy that delivers for higher RPM markets to actual nuts and bolts alignment of your platforms and ads payment systems, Chimney Stack will help get all those monetisation ducks in a row.
There's no point doing social or digital in a vacuum - helping clients determine what they want their audiences to do, and to what end, is what we do.
Working to a longer-term strategy, with defined goals that operate as the benchmarks for success - is more than just an optional extra. It's critical to sustained excellence.
Chimney Stack has run ads services with budgets small, large and very large on platforms including:
Doing so, we have generated millions of of pounds of revenue for organisations across the world, through sales, lead generation and discoverability.