The simple questions are sometimes the trickiest: What are your business goals Who are you trying to mobilise? To do what? And why?
Distilling this, and always working back to core goals as campaigns and activity progress, is the bedrock of success.
When goals are set, how does one decide on which platforms to activate, and with what budget? Split in which ways? What KPIs are being worked to that reflect those splits? At what point should reach and awareness give way to conversions?
In our view, different digital platforms have very different paid media strengths, and offer very different strategic gains, including audience demographics and potential optimisations. Media planning with those variables in mind, is critical.
We are an activation team and strategists merged into one - so alongside the bigger stuff, we can push all the buttons for you, or simply show you how.
We're detail-oriented and attentive - every campaign can be optimised and improved as it advances. Evolving activity to get optimal results is what we do.
And we're creatives too - we ideate and manage major digital marketing campaigns that drive massive returns for household name brands and rightsholders.